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chelsy weisz

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Helping women take the next brave step in business

Next Brave Step Podcast

Marketing in the Age of Authenticity: Tips for Personal Connection on Instagram

February 27, 2024

I'm the woman who transformed adversity into triumph: I left my economic development job, navigated through divorce, and built a business that realized my dreams. Blending support with strategy, I turn dreams into reality. My mission? To empower women to boldly chase their entrepreneurial ambitions every day!

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I'm Chelsy Weisz

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In this episode of the Next Brave Step podcast, host Chelsy Weisz dives into the evolving landscape of social media marketing, focusing on the trend towards authenticity and face-to-face interactions, particularly on platforms like Instagram. Chelsy shares insights on the increasing effectiveness of direct-to-camera content over traditional B-roll footage, highlighting her personal success with reels that feature genuine conversations. She introduces her new multi-generational Golden Doodle, Tripp.

Chelsy offers valuable tips for improving video content, emphasizing the importance of clear camera lenses, good lighting, and strategic content planning. She discusses the power of video in building the “know-like-trust” factor, vital for converting viewers into customers. Additionally, Chelsy touches on the shift towards unpolished, real-life content inspired by TikTok, fostering authenticity and relatability.

Listeners are encouraged to practice showing up on camera to combat the internal critic and build confidence. Chelsy provides practical advice on content creation, from lighting and lens cleaning to content planning using her downloadable guide, “30 Instagram Story Ideas.”creat

The episode also explores the role of vulnerability in connecting with audiences, with Chelsy advocating for openness and authenticity based on Brené Brown’s principles from “Daring Greatly.” She shares how video content, including podcast episodes, can enhance audience engagement and foster a two-way conversation, crucial for feedback and community building.

Chelsy concludes with a call to action for listeners to share the podcast on social media, invite nominations for podcast guests, and embrace the power of direct-to-camera videos in marketing strategies. She also notes the high interaction rates of Instagram stories over other content types, encouraging listeners to leverage this tool for greater engagement.

Listeners are invited to download the “30 Instagram Story Ideas” guide from the show notes and share their journey with Chelsy on social media. This episode not only delivers practical marketing strategies but also emphasizes the importance of authenticity and personal connection in the digital age.


  • Face-to-face interactions on social media, particularly through video, are becoming increasingly popular.
  • TikTok has influenced the trend of more authentic and less polished content on platforms like Instagram.
  • Good lighting and camera cleanliness are important for creating high-quality face-to-face videos.
  • Face-to-face videos help establish authority, build connections, and create a two-way conversation with the audience.


  • 00:00 Introduction to the episode
  • 00:57 – Trends in face-to-face interactions on social media
  • 03:44 – The power of video in marketing
  • 04:13 – TikTok influence on Instagram
  • 05:11 – The importance of talking directly to the camera
  • 06:38 – The trend towards authenticity in social media
  • 08:02 – Tips for getting started with face-to-face videos
  • 10:00 – Importance of good lighting and camera cleanliness
  • 11:25 – Using face-to-face videos to establish authority
  • 12:52 – The power of video in podcasting
  • 13:22 – Trimming videos and engaging with the audience
  • 16:15 – Sharing personal stories and building connections
  • 17:10 – Using face-to-face videos for two-way communication
  • 18:07 – Free Creative Sparks download
  • 19:07 – Call for podcast guest nominations
  • 20:03 – Summary and conclusion


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