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Helping women take the next brave step in business

The Next Brave Step Podcast

Unlocking Email Marketing: The Key to Amplifying Your Profits

March 5, 2024

I'm the woman who transformed adversity into triumph: I left my economic development job, navigated through divorce, and built a business that realized my dreams. Blending support with strategy, I turn dreams into reality. My mission? To empower women to boldly chase their entrepreneurial ambitions every day!

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I'm Chelsy Weisz

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Summary

In this episode, Chelsy discusses the often overlooked marketing medium of email marketing. She announces a free workshop on email marketing and highlights the importance of diversifying marketing efforts. Chelsy shares her personal experience of being locked out of Instagram and realizing the power of email marketing. She emphasizes the benefits of email marketing, such as higher conversion rates and direct communication with the audience. Chelsy encourages starting an email list early in business and promotes the free workshop and joining the Brave Step Collective. The episode concludes with a summary and call to action.

Takeaways

Email marketing is an important and often overlooked marketing medium.
Diversifying marketing efforts is crucial to avoid relying solely on social media platforms.
Email marketing provides direct communication with the audience and higher conversion rates.
Starting an email list early in business is essential for long-term success.

Chapters

00:00 Introduction and Announcement of Email Marketing Workshop
03:08 The Importance of Email Marketing and the Brave Step Collective
04:07 The Panic of Being Locked Out of Instagram and the Power of Email Marketing
05:53 Diversifying Marketing Efforts and the Significance of Email Marketing
08:09 Facts and Benefits of Email Marketing
09:49 Email Marketing as a Direct Communication Strategy
11:00 The Importance of Starting an Email List Early in Business
13:03 Free Workshop on Getting Started with Email Marketing and Joining the Brave Step Collective
13:59 Summary and Call to Action

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Chelsy Weisz

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