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In this conversation on the Next Brave Step Podcast, host Chelsy Weisz is joined by Jane Goodrich, a photographer and founder of a software platform for photographers, who shares her journey as a business owner and the brave steps she took to start her software business. She discusses the challenges of transitioning from a service to a product-based business and the importance of having an abundance mindset. Jane emphasizes the need for continuous learning and surrounding yourself with the right team. She also highlights the value of creating an ideal client and consistent messaging and the benefits of networking and building business relationships. Jane’s advice for taking brave steps in business includes having a safety net, investing in your business, and seeking support from resources like the Small Business Association and local chambers of commerce.

Takeaways

• Transitioning from a service-based business to a product-based business requires careful planning and consideration.
• Having an abundance mindset is crucial for small business owners, as it allows them to see opportunities and potential in a saturated market.
• Continuous learning is essential for personal and professional growth, regardless of the stage of your business.
• Surrounding yourself with the right team and building business relationships can greatly contribute to the success of your business.

Watch on YouTube

Chapters

• 00:00 Introduction and Journey as a Business Owner
• 01:46 Starting the Software Business
• 02:04 Transitioning from Service Space to Software
• 03:05 Creating Picsello and the Mission
• 04:02 Building a Brand and Learning the Tech
• 05:22 The Importance of Continuous Learning
• 06:17 Surrounding Yourself with the Right Team
• 06:53 Competition in the Photography and Software Industries
• 09:46 The Abundance Mindset for Small Business Owners
• 13:49 Creating an Ideal Client and Consistent Messaging
• 23:57 Networking and Building Business Relationships
• 27:39 Trying Different Marketing Strategies
• 30:05 Being an Adaptable Wildflower
• 31:22 Where to Find Jane Online

Links and Resources

• Watch this episode on YouTube: https://youtu.be/6i2QVIE1RxE 
• Show Notes for this episode: https://chelsyweisz.com/rewriting-our-stories-words-destiny/
• Free Resouces and Tools for Running your Business: https://bit.ly/3U6v7wB 
• Join Podcast Insiders Facebook Group: https://www.facebook.com/groups/thenextbravesteppodcast 
• 1:1 Coaching with Chelsy: https://chelsyweisz.com/coaching 
• Chelsy’s Instagram: https://www.instagram.com/chelsyweisz/ 
• Next Brave Step Instagram: https://www.instagram.com/nextbravesteppodcast 
• Hand-crafted templates & resources to grow your business: https://chelsyweisz.com/shop-index

Connect with Jane online 

• Education Website https://www.janegoodrich.com/ 
• Photography Website https://janegoodrichphotography.com/
• Picsello https://www.picsello.com/ 
• Instagram https://www.instagram.com/jane.goodrich/ + https://www.instagram.com/teampicsello/