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As photographers, we often focus on capturing the perfect shot, but what about capturing the right audience for our work? That’s where SEO, or Search Engine Optimization, comes in. At the heart of SEO are keywords—terms and phrases that help potential clients find your website through search engines like Google. In this post, we’ll dive into what keywords are, why they matter, and how you can use them to enhance your online presence as a photographer. Plus, don’t miss our free SEO checklist download to get you started on the right foot!
Keywords are words or phrases that people type into search engines when they’re looking for information, products, or services. For example, someone looking for a wedding photographer in North Dakota might search for a “North Dakota wedding photographer.” If you’ve optimized your website for this keyword, your site has a better chance of appearing in their search results.
Blogging is a powerful way to use keywords and improve your SEO. Writing blog posts about your recent shoots, photography tips, or client stories can help you rank for various keywords. If you’re ready to take your blogging to the next level, check out my Blogging for Photography course. This course is designed to help photographers like you harness the power of blogging to attract more clients and grow your business.
To help you get started, I’ve created a free SEO checklist. This checklist will guide you through the essential steps to optimize your website and blog for search engines. Download it here and start improving your online presence today!
Understanding and using keywords effectively can make a significant difference in how easily potential clients can find your photography services online. By thinking strategically about the keywords you use and incorporating them naturally into your content, you can boost your visibility and attract the right audience.
Remember, SEO is a journey, not a destination. Keep learning, stay updated with the latest trends, and continuously optimize your site. If you’re looking for more in-depth guidance, my Blogging for Photography course is here to help you every step of the way. Happy optimizing!
Follow along on instagram at @chelsyweisz.
© chelsy weisz photography 2025 | design by tonic
Photographer &
Educator
North Dakota
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