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How to Repurpose Your Photography Blog Content Across Multiple Platforms

October 8, 2024

I'm the woman who transformed adversity into triumph: I left my economic development job, navigated through divorce, and built a business that realized my dreams. Blending support with strategy, I turn dreams into reality. My mission? To empower women to boldly chase their entrepreneurial ambitions every day!

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Creating high-quality content for your photography blog requires time, creativity, and a lot of effort. But instead of letting your blog posts live solely on your website, why not repurpose them across multiple platforms? By repurposing photography blog content, you can maximize its reach, engage a broader audience, and ultimately, get more mileage out of every post you publish.

In this guide, I’ll walk you through the steps to effectively repurpose photography blog content across various platforms. We’ll cover everything from social media and video to audio and downloadable guides, ensuring that your content works as hard as you do. Plus, don’t miss out on downloading your Quick-Start Guide to Promoting Your Photography Blog to take your blog promotion to the next level.

Why You Should Repurpose Photography Blog Content

As a photographer, you pour your heart into each blog post, sharing your best tips, experiences, and photos with your audience. But once that blog post is published, it doesn’t have to stay confined to your website. Repurposing photography blog content is a smart strategy to:

  • Expand Your Reach: Different platforms have different audiences. By repurposing content, you can reach people who may not visit your blog but are active on other platforms like Instagram, Pinterest, or YouTube.
  • Enhance Engagement: Not everyone consumes content in the same way. Some people prefer to read, others to watch, and some to listen. Repurposing your content into various formats increases your chances of engaging a diverse audience.
  • Improve SEO: Repurposing content across multiple platforms creates more opportunities for backlinks, social shares, and mentions—all of which boost your search engine rankings.
  • Save Time and Effort: Instead of creating brand-new content from scratch, repurposing allows you to use your existing work to create fresh, valuable content efficiently.

Step 1: Turn Your Blog Content into Social Media Posts

Social media is one of the most effective ways to share your content and drive traffic to your blog. Here’s how to repurpose photography blog content for different social media platforms:

Instagram

Instagram’s visual nature makes it a perfect platform for photographers. To repurpose your blog content for Instagram:

  • Create Carousel Posts: Break down your blog post into key takeaways and design a carousel of images. Each image can contain a tip, with your beautiful photography to complement the text.
  • Share Instagram Stories: Use Stories to share bite-sized insights from your blog post. You can also use the swipe-up feature (if available) to direct followers to your full blog post.
  • Host an Instagram Live: Discuss the topic of your blog post in real-time during a live session, allowing your audience to ask questions and engage directly.

Pinterest

Pinterest is a powerful tool for driving long-term traffic to your blog. To repurpose photography blog content for Pinterest:

  • Design Multiple Pins: Create several pin designs highlighting different aspects of your blog post. This increases the chances of your content being discovered.
  • Optimize Descriptions: Use SEO-friendly descriptions with relevant keywords. Include a call to action, urging users to visit your blog for more information.
  • Join Group Boards: Share your pins in group boards relevant to photography or blogging. This helps your content reach a wider audience.

Facebook

Facebook is still a valuable platform for sharing content and connecting with your audience. To repurpose photography blog content for Facebook:

  • Share Excerpts: Post short excerpts or summaries of your blog post with a link to the full article. Use an eye-catching image to draw attention.
  • Go Live on Facebook: Similar to Instagram Live, use Facebook Live to discuss your blog topic in more detail, answering questions from your audience.
  • Post in Relevant Groups: Share your blog post in photography or blogging groups on Facebook, making sure to follow group rules on self-promotion.

Download the Quick-Start Guide to Promoting Your Photography Blog to learn more about promoting your blog content on social media!

Step 2: Transform Your Blog Content into Video

Video content is incredibly engaging and allows you to connect with your audience on a more personal level. Here’s how to repurpose photography blog content into video:

YouTube

YouTube, the world’s second-largest search engine, is ideal for repurposing your blog content:

  • Create Tutorials: If your blog post includes step-by-step instructions, turn it into a video tutorial. Use screen recordings, voiceovers, and your photography to create a helpful video.
  • Film a Vlog: Share the story behind your blog post in a vlog format, discussing your experiences, insights, and challenges.
  • YouTube Shorts: Create short videos highlighting key points from your blog post. These can drive viewers to your full-length videos or blog.

IGTV and Reels

Instagram’s IGTV and Reels offer great ways to share short, engaging video content:

  • IGTV Deep Dives: Create a longer-form IGTV video diving deeper into your blog topic, adding extra insights and inviting viewers to read your blog.
  • Reels for Quick Tips: Use Reels to share quick tips or highlights from your blog post, perfect for reaching a wider audience on Instagram.

Step 3: Convert Your Blog Content into Audio

With the growing popularity of podcasts, repurposing your blog posts into audio content can help you tap into a new audience.

Podcast Episodes

If you have a podcast, repurpose your blog content into podcast episodes:

  • Solo Episodes: Record a solo episode where you talk through the content of your blog post, adding personal anecdotes and extra tips.
  • Guest Interviews: Invite a guest who can offer a different perspective on your blog topic, adding variety and depth to your podcast.

Audiograms

Audiograms are short audio clips you can share on social media:

  • Highlight Key Points: Record audio clips that cover the key points of your blog post. Pair them with a static image or simple animation, then share on platforms like Instagram and Facebook.

Remember to mention your blog post in the audio and direct listeners to check it out for more details. And don’t forget to share your Quick-Start Guide to Promoting Your Photography Blog during your podcast episodes!

Step 4: Create Ebooks or Downloadable Guides

Repurposing blog content into ebooks or downloadable guides is an excellent way to offer additional value and grow your email list.

Comprehensive Ebook

If you’ve written multiple blog posts on a related topic, compile them into an ebook:

  • Add Extra Content: Expand on your blog posts with additional insights, resources, and beautiful photography to create a valuable ebook.
  • Promote Your Ebook: Offer the ebook as a free download in exchange for email sign-ups. Promote it on your blog, social media, and through email marketing.

Downloadable Guide

Similar to the Quick-Start Guide to Promoting Your Photography Blog I created, you can turn your blog content into a practical, downloadable guide:

  • Focus on Actionable Tips: Condense your blog content into easily actionable tips that your audience can implement immediately.
  • Use Design Tools: Tools like Canva make it easy to design professional-looking guides, even if you’re not a graphic designer.

Step 5: Repurpose Blog Content for Email Newsletters

Email marketing is a powerful way to build relationships with your audience and drive traffic back to your blog. Here’s how to repurpose photography blog content for your email newsletters:

Feature Blog Posts in Your Newsletter

Include excerpts from your latest blog posts in your email newsletters:

  • Tease the Content: Share the introduction or a key point from your blog post, encouraging subscribers to click through to read more.
  • Add Personal Insights: Emails are more intimate, so add personal stories or insights that tie into your blog content, making your newsletters feel more engaging.

Create a Blog Series

If your blog post is part of a series, keep your subscribers updated via email:

  • Weekly Updates: Send a weekly email to notify subscribers when a new post in the series is live, with a summary and link to read more.
  • Exclusive Content: Offer exclusive content to your subscribers that complements your blog series, such as downloadable resources or early access to new content.

Final Thoughts: Make the Most of Your Blog Content

Repurposing photography blog content across multiple platforms is a smart and efficient way to maximize its reach and impact. By taking these steps, you’ll ensure that your hard work continues to provide value, long after your blog post is published.

Don’t forget to grab your Quick-Start Guide to Promoting Your Photography Blog to get started with these strategies and elevate your blog’s visibility.


FAQ

Q1: How often should I repurpose photography blog content?

Repurpose your blog content regularly, especially when you notice a piece performing well. This could be every few months or when you launch a related product or service.

Q2: Can older blog posts be repurposed?

Yes, older blog posts are just as valuable for repurposing. Updating and repurposing older content can help you attract a new audience and give your content a fresh boost.

Q3: How can I measure the success of repurposed content?

Use tools like Google Analytics and social media insights to track metrics such as website traffic, social media engagement, and email open rates, helping you gauge the success of your repurposed content.

Q4: Is there a risk of over-sharing the same content?

To avoid over-sharing, vary the format or platform when repurposing content. This keeps your audience engaged without feeling like they’re seeing the same material repeatedly.

Q5: What tools can help in repurposing photography blog content?

Tools like Canva for design, Tailwind for Pinterest scheduling, and Buffer for social media management can streamline the process of repurposing content across multiple platforms.

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