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Creating high-quality content for your photography blog requires time, creativity, and a lot of effort. But instead of letting your blog posts live solely on your website, why not repurpose them across multiple platforms? By repurposing photography blog content, you can maximize its reach, engage a broader audience, and ultimately, get more mileage out of every post you publish.
In this guide, I’ll walk you through the steps to effectively repurpose photography blog content across various platforms. We’ll cover everything from social media and video to audio and downloadable guides, ensuring that your content works as hard as you do. Plus, don’t miss out on downloading your Quick-Start Guide to Promoting Your Photography Blog to take your blog promotion to the next level.
As a photographer, you pour your heart into each blog post, sharing your best tips, experiences, and photos with your audience. But once that blog post is published, it doesn’t have to stay confined to your website. Repurposing photography blog content is a smart strategy to:
Social media is one of the most effective ways to share your content and drive traffic to your blog. Here’s how to repurpose photography blog content for different social media platforms:
Instagram’s visual nature makes it a perfect platform for photographers. To repurpose your blog content for Instagram:
Pinterest is a powerful tool for driving long-term traffic to your blog. To repurpose photography blog content for Pinterest:
Facebook is still a valuable platform for sharing content and connecting with your audience. To repurpose photography blog content for Facebook:
Download the Quick-Start Guide to Promoting Your Photography Blog to learn more about promoting your blog content on social media!
Video content is incredibly engaging and allows you to connect with your audience on a more personal level. Here’s how to repurpose photography blog content into video:
YouTube, the world’s second-largest search engine, is ideal for repurposing your blog content:
Instagram’s IGTV and Reels offer great ways to share short, engaging video content:
With the growing popularity of podcasts, repurposing your blog posts into audio content can help you tap into a new audience.
If you have a podcast, repurpose your blog content into podcast episodes:
Audiograms are short audio clips you can share on social media:
Remember to mention your blog post in the audio and direct listeners to check it out for more details. And don’t forget to share your Quick-Start Guide to Promoting Your Photography Blog during your podcast episodes!
Repurposing blog content into ebooks or downloadable guides is an excellent way to offer additional value and grow your email list.
If you’ve written multiple blog posts on a related topic, compile them into an ebook:
Similar to the Quick-Start Guide to Promoting Your Photography Blog I created, you can turn your blog content into a practical, downloadable guide:
Email marketing is a powerful way to build relationships with your audience and drive traffic back to your blog. Here’s how to repurpose photography blog content for your email newsletters:
Include excerpts from your latest blog posts in your email newsletters:
If your blog post is part of a series, keep your subscribers updated via email:
Repurposing photography blog content across multiple platforms is a smart and efficient way to maximize its reach and impact. By taking these steps, you’ll ensure that your hard work continues to provide value, long after your blog post is published.
Don’t forget to grab your Quick-Start Guide to Promoting Your Photography Blog to get started with these strategies and elevate your blog’s visibility.
Q1: How often should I repurpose photography blog content?
Repurpose your blog content regularly, especially when you notice a piece performing well. This could be every few months or when you launch a related product or service.
Q2: Can older blog posts be repurposed?
Yes, older blog posts are just as valuable for repurposing. Updating and repurposing older content can help you attract a new audience and give your content a fresh boost.
Q3: How can I measure the success of repurposed content?
Use tools like Google Analytics and social media insights to track metrics such as website traffic, social media engagement, and email open rates, helping you gauge the success of your repurposed content.
Q4: Is there a risk of over-sharing the same content?
To avoid over-sharing, vary the format or platform when repurposing content. This keeps your audience engaged without feeling like they’re seeing the same material repeatedly.
Q5: What tools can help in repurposing photography blog content?
Tools like Canva for design, Tailwind for Pinterest scheduling, and Buffer for social media management can streamline the process of repurposing content across multiple platforms.
Follow along on instagram at @chelsyweisz.
© chelsy weisz photography 2024 | design by tonic
Photographer &
Educator
North Dakota
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